The opportunity
The pins are the competitive circuit. They sit on a far bigger base.
~27,000 US high schools
~3,000 run a debate program
~200 on the mapped circuit
Each grey dot is one of ~24,000 US high schools with no debate program. Under 1% of students ever debate. The grey is the market.
Sources: NCES school counts; NSDA chapters + members.
How money is accrued
$0net ARR · year 3
Gross bookings $0
Schools 0%Consumer 0%
School fees plus consumer seats, ramped over five years net of churn, with local pricing applied per market and gross bookings stepped down by payment and delivery cost. Illustrative, separate from today's beta pricing. School counts: NCES (US), UDISE (India), gov stats (UK/CA/AU/PH/ZA/SG).
The growth plan
Beachhead first, then scale by circuit. Every tool on this map maps to a step.
1 Beachhead · now
Win the US circuit, where the founder is a national champion. Convert the mapped programs through the pipeline. Target: 50 partnered, proof of pull.
2 India · 6–12 mo
~123,000 secondary schools and a deep debate culture. Local pricing plus a 13–15:00 UTC host slot that fits India, the US, and the UK at once. Target: 500 schools, ~$180k ARR.
3 Global circuits · 12–24 mo
UK, SE Asia, Australia, South Africa. Circuit ambassadors seed the map as members. Target: 2,000 schools, ~$720k ARR.
Pins are the market. The pipeline tracks conversions. Revenue sizes each phase. Time zones pick when to run the tournaments that pull each region in.